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Gain control of your finances
and move towards your path to
financial independence

Feeling overwhelmed by irregular income? Hi, I’m Annika Echarti, a financial coach based in Los Angeles. I help self-employed creatives bring order and ease to their finances. Schedule your free consultation/call today!

Photo of Annika

Gain control of your finances
and move towards your path to
financial independence

Feeling overwhelmed by irregular income? Hi, I’m Annika Echarti, a financial coach based in Los Angeles. I help self-employed creatives bring order and ease to their finances. Schedule your free consultation/call today!

Photo of Annika

Gain control of your finances
and move towards your path to
financial independence

Feeling overwhelmed by irregular income? Hi, I’m Annika Echarti, a financial coach based in Los Angeles. I help self-employed creatives bring order and ease to their finances. Schedule your free consultation/call today!

Photo of Annika

Who I Help

Whether you’re looking for clarity in managing your finances, need guidance on financial basics, struggle with irregular income as a freelancer or business owner, or simply want to take control of your financial future—I’m here to help.

Who I Am

I'm Annika, a personal finance expert who has helped many individuals gain control of their finances. With a background in accounting, a M.Sc. in Law and Economics and a Personal Financial Planning degree from UCLA Extension where I now am an instructor for Behavioral Finance, I offer a caring and genuine approach. My goal is to provide a wealth of expertise hand in hand with understanding and the care to walk you through every step of the way.

What I Do

I’ll teach you how to define your own financial vision and streamline your finances to match your goals. By evaluating your money-personality, providing expert knowledge as well as accountability check-ins, I can teach you how to prioritize and implement financial strategies. Through ongoing reviews and adjustments, we ensure your plan evolves with your changing needs, offering support and clarity every step of the way.

The Process

Through personalized support, we’ll break down your financial journey into manageable steps, helping you gain clarity, confidence, and control over your money—so you can move forward with purpose.
Through personalized support, we’ll break down your financial journey into manageable steps, helping you gain clarity, confidence, and control over your money—so you can move forward with purpose.

1

Create Your Money Vision

Delving into your current financial situation, we explore your goals, concerns, and unique needs, while understanding the impact of your money history on your present mindset.

Create Your Money Vision

Delving into your current financial situation, we explore your goals, concerns, and unique needs, while understanding the impact of your money history on your present mindset.

2

Organize Your Financial Life

Aligning your spending with your values, we ensure your savings reflect what's important to you, so your finances are organized and geared towards your goals.

Organize Your Financial Life

Aligning your spending with your values, we ensure your savings reflect what's important to you, so your finances are organized and geared towards your goals.

3

Start Your Investment Journey

We assess how comfortable you are with taking risks, I explain different types of investments, and teach you all about managing money, so you feel confident to start your investment journey on your own terms.

Start Your Investment Journey

We assess how comfortable you are with taking risks, I explain different types of investments, and teach you all about managing money, so you feel confident to start your investment journey on your own terms.

4

Activate Your Financial Strategy

I will give you a clear checklist to follow, highlighting what needs attention now, soon, and later, so you can start putting your financial plan into action step by step.

Activate Your Financial Strategy

I will give you a clear checklist to follow, highlighting what needs attention now, soon, and later, so you can start putting your financial plan into action step by step.

5

Track Your Progress

By reviewing your financial journey, we ensure accountability and provide answers to all your questions, so you can stay confidently on track towards your goals.

Track Your Progress

By reviewing your financial journey, we ensure accountability and provide answers to all your questions, so you can stay confidently on track towards your goals.

The Success

Success means not just reaching your goals, but feeling secure and confident in every financial decision you make, and I aim to provide a clear roadmap that guides you to success across all aspects of your life.
Success means not just reaching your goals, but feeling secure and confident in every financial decision you make, and I aim to provide a clear roadmap that guides you to success across all aspects of your life.

Get in Touch

Illustration of Annika on the computer
Illustration of Annika on the computer

Get in Touch

Whether you’re just starting out or fine-tuning your financial strategy, I’m here to help. If you are ready to take control of your finances click the button to organize a chat through Calendly or fill out the form to send me an email

What Others Say

What Others Say

  • Hannah

    Actress

    I had known for a long time that I had to do something. I hardly dared to look at my account and never knew how much money I was spending or was allowed to spend. Annika not only made me feel like I could talk openly with her about my financial situation, but she's also so motivating that it's fun to tackle all topics with her. Finances are still not my favorite topic, but now I have everything in order, removed unnecessary costs and started to invest some of my money for the future.

  • Barbara

    Speaking Coach

    I did a financial planning coaching session with Annika in 2023. And it was one of the best decisions I made that year. Annika guided me through the financial jungle with a lot of structure, knowledge and empathy and I am very happy with the result.

    We took a close look at my private and business cash inflows and outflows and created an overview and action plan that I can now finally see, understand and act on at a glance. Annika's budget categories are very realistic. My latest favorite budget is heart spending. Love it. We've also made a foray into the world of ETFs and I'm very happy with my new savings plans. Less work for me and more savings every month.

  • Gesa

    Screenwriter

    As a freelancer, it has always been difficult for me to have an overview of my finances because my income is irregular. Annika helped me sort out my finances with a lot of patience and humor, also explaining the basics of financial management without “imposing” her own opinion on finances, so that I can now save better and invest my money for the future. I would highly recommend her at any time!

  • Mary

    Visual Artist

    I recently had the pleasure of attending a financial coaching course with Annika. Annika manages to present even complicated topics in a very simple way, makes the topic of finance easily accessible for everyone and at the same time gives a lot of encouragement along the way. You can feel her enthusiasm for the topic and this spills over to her clients. A really great energy that not only makes you want to learn about finance and further education, but above all encourages you.

    I would never have thought that I would say something like that about such a topic: It was really fun!

  • Joanna

    Influencer

    Annika’s coaching helped me build a clear plan for managing my chaotic finances and preparing for the future. I appreciated that she helped me organize my finances, gave me practical steps, and answered all my questions very easy to understand and with a lot of empathy. Her structured and approachable style made the process much easier.

  • Daniela

    Small Business Owner

    I found Annika through a recommendation because I wanted clarity in my finances and a plan for the future. From our first meeting, I felt comfortable. Annika was empathetic and quickly helped me to organize my finances. Her detailed online meetings were helpful, pressure-free, and always focused on my needs. I loved the accountability check-ins.

  • Hannah

    Actress

    I had known for a long time that I had to do something. I hardly dared to look at my account and never knew how much money I was spending or was allowed to spend. Annika not only made me feel like I could talk openly with her about my financial situation, but she's also so motivating that it's fun to tackle all topics with her. Finances are still not my favorite topic, but now I have everything in order, removed unnecessary costs and started to invest some of my money for the future.

  • Barbara

    Speaking Coach

    I did a financial planning coaching session with Annika in 2023. And it was one of the best decisions I made that year. Annika guided me through the financial jungle with a lot of structure, knowledge and empathy and I am very happy with the result.

    We took a close look at my private and business cash inflows and outflows and created an overview and action plan that I can now finally see, understand and act on at a glance. Annika's budget categories are very realistic. My latest favorite budget is heart spending. Love it. We've also made a foray into the world of ETFs and I'm very happy with my new savings plans. Less work for me and more savings every month.

  • Gesa

    Screenwriter

    As a freelancer, it has always been difficult for me to have an overview of my finances because my income is irregular. Annika helped me sort out my finances with a lot of patience and humor, also explaining the basics of financial management without “imposing” her own opinion on finances, so that I can now save better and invest my money for the future. I would highly recommend her at any time!

  • Mary

    Visual Artist

    I recently had the pleasure of attending a financial coaching course with Annika. Annika manages to present even complicated topics in a very simple way, makes the topic of finance easily accessible for everyone and at the same time gives a lot of encouragement along the way. You can feel her enthusiasm for the topic and this spills over to her clients. A really great energy that not only makes you want to learn about finance and further education, but above all encourages you.

    I would never have thought that I would say something like that about such a topic: It was really fun!

  • Joanna

    Influencer

    Annika’s coaching helped me build a clear plan for managing my chaotic finances and preparing for the future. I appreciated that she helped me organize my finances, gave me practical steps, and answered all my questions very easy to understand and with a lot of empathy. Her structured and approachable style made the process much easier.

  • Daniela

    Small Business Owner

    I found Annika through a recommendation because I wanted clarity in my finances and a plan for the future. From our first meeting, I felt comfortable. Annika was empathetic and quickly helped me to organize my finances. Her detailed online meetings were helpful, pressure-free, and always focused on my needs. I loved the accountability check-ins.

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